As the world begins to bounce back from the coronavirus lockdown, Magnicity is launching a photo exhibition that reflects on the pandemic and looks to the future. Titled “New Beginnings,” the exhibition aims to showcase the awakening of popular cities from their slumber. Representatives from Magnicity spoke to ArchiExpo about New Beginnings and emerging from COVID-19.
- Birth of a Brand: Founded in spring 2020, Magnicity is an extension of M56, which has been in existence since 1974.
- Global Observatories: The brand boasts observatories in Paris, Berlin, Chicago, Philadelphia, and Rotterdam, attracting over 3.5 million visitors annually.
- Unified Vision: The creation of Magnicity was led by Alexia Vettier, who realized the potential of harmonizing the guest experience across the observatories while preserving the uniqueness of each city.
Magnicity takes urban tourism to new heights – literally! It offers a seamless experience across cities by combining unique elements:
- 360° Panoramas: It captivates visitors with breathtaking 360° panoramas that showcase the architecture, history, culture, and gastronomy of each city.
- Dynamic Programming: Magnicity hosts evolving events throughout the year, contributing to the cities’ tourist, cultural, and heritage influence.
Launching during the COVID-19 pandemic posed unprecedented challenges. However, Magnicity seized the opportunity to integrate social and environmental elements into its brand.
- Specialized Tourism: The brand asserts that it’s the first to specialize in high-elevated urban tourism, which requires specific expertise, particularly in managing flows and ensuring public safety in tall buildings.
- Adapting to Change: The pandemic has urged Magnicity to rethink urban tourism, making it more sustainable and community-oriented. It aims to actively engage with local institutions in building a resilient model.
To mark the reopening of its observatories, Magnicity is hosting an exquisite photo exhibition on its rooftops.
- When and Where: Starting in July, the exhibition will be available at all Magnicity locations, with the Paris site featuring photographs from all five cities until year’s end.
- What to Expect: Over 20 professional photographers from Europe and the United States have contributed to this exhibition. It promises to depict the “awakening” of cities after the lockdown, shining an optimistic and unifying light on urban landscapes.
Magnicity is not just about the view; it’s about embracing and magnifying the soul of each city it graces. Through breathtaking panoramas and an ever-evolving array of events, the brand aims to establish itself as a pioneer in high-elevated urban tourism, even in the face of global challenges. The “New Beginnings” exhibition is a testament to Magnicity’s commitment to enriching urban tourism experiences and participating in the transformation of cities post-COVID.