Magnicity to operate the top of Varso Tower in Warsaw
HB Reavis, the owner of Varso Place in Warsaw, Poland, has selected Magnicity to manage the top three floors of Varso Tower, the tallest skyscraper in the European Union. This marks Magnicity’s sixth international site and solidifies its position as a premier provider of urban elevated tourism experiences.
This announcement follows shortly after Magnicity’s agreement to oversee the top of Zalmhaven Tower in Rotterdam and its acquisition of the patent for the eco-friendly Spiral Tower attraction.
Designed by the international architectural firm Foster + Partners, the landmark Varso Tower rises above the Polish capital at a height of 310 meters. Overlooking the Varso Place, this office tower, which also has an observatory, is ideally located close to the city center and the Central Station. The Magnicity site at the Varso Tower will include a tree-lined terrace on the 49th floor, as well as a rooftop located at the top of the tower on the 53rd floor. This site will offer its visitors a unique panoramic view of Warsaw, an immersive experience, and a large bar facing its rooftop garden and the famous Palace of Culture and Science.
Magnicity’s ambition is to create a new must-see place to visit the city and to make Warsaw shine internationally. The creation and development of the premises will beginthe 2nd quarter of 2024 and the opening to the public is scheduled for summer 2025.
Magnicity, the leading player in urban elevated leisure
With the exploitation of spaces located at the top of iconic towers in France, Germany, the United States, and the Netherlands, Magnicity has proven its ability to reinvent places where entertainment and discovery of the city are harmoniously combined. In Warsaw, Magnicity will offer visitors and locals alike a memorable experience. With this new project, Magnicity reinforces its position as a leader in urban leisure at the top of tall towers and demonstrates its interest in emblematic cities with strong development.
Warsaw's tourism boom
Warsaw is one of the most dynamic capitals in Europe. The city is experiencing a remarkable economic boom, reinforced by Poland’s accession to the European Union in 2004. Named Best Destination 2023 by the European Best Destination Organization, Warsaw has become an attractive tourist hub. In 2022, the city welcomed 9 million tourists, both domestic and international. It is enjoying a growing popularity on social media. In addition, the city offers a high-quality urban living environment, is involved in sustainable development, and strengthens its cultural influence.
For Magnicity, setting up in Warsaw represents an opportunity to actively participate in this dynamic by deploying its expertise.
"I am very proud that Magnicity is moving to Warsaw on top of the iconic Varso Tower. Our ambition, within the group, is to offer unique experiences that are a source of emotions and allow you to discover the city differently."
Alexia Vettier
CEO, Magnicity