Magnicity’s first bar concept invites visitors to toast Chicago’s neighborhood makers and artisans from high above the clouds. On Wednesday, September 14th, Magnicity celebrated the grand opening of CloudBar on the 94th floor of the former John Hancock Center (875 N. Michigan Ave.). Situated over 313 meters above the city at 360 CHICAGO Observation Deck, the new concept bar is a visually impressive reflection of the city and its people.
Magnicity launched its new commercial brand that brings together its four attractions under one global umbrella, and the company has been sourcing new sites to expand its portfolio in Asia, the Middle East, and Europe.
Expect sky-high style and an exclusive culinary showcase of Chicago’s makers and artisans curated from the diverse communities that populate the city’s distinct neighborhoods.
The $2M+ renovation and opening of CloudBar represents the most recent of a ten-year, $14M investment strategy at 360 CHICAGO, all with a goal of centering authentic Chicago stories and experiences in every aspect of the guest journey.
Working with The Gettys Group Chicago, CloudBar’s interior design incorporates mirrored ceilings, smoked mirror drink rails, and a mirrored back wall at the 18-seat bar to provide visitors with the feeling of floating on air.
Local artist Lauren Asta was commissioned to create original graphics that appear on large-scale architectural fabric that runs throughout the bar, and also on custom room dividers to define private event space. Each incorporates representations of Chicago street culture ranging from local neighborhood personalities to world recognized architecture.
CloudBar is the latest example of Magnicity’s commitment to elevating and redefining the traditional tourism experience. It follows the successful 2022 launch of Berlin’s Odyssey, an immersive VR journey through time at the historic Berlin TV Tower, and Euroscope, the newly-renovated rotating glass experience at Euromast in Rotterdam.