We’re proud to share that Challenges.fr recently featured Magnicity CEO Alexia Vettier in an article spotlighting her dynamic leadership and the company’s ambitious global vision.
After a rich career in finance, Club Med, and entrepreneurial ventures in South Africa, Alexia Vettier took the helm of Magnicity to guide its transformation into a global leader in high-altitude urban tourism. Since rebranding from M56 to Magnicity in 2020, the company has remained focused on its mission: magnifying cities through breathtaking, elevated experiences.
Today, Magnicity manages some of the world’s most iconic urban viewpoints—including the Paris Montparnasse Observatory, Berlin’s Fernsehturm, 360 Chicago, and the Euromast in Rotterdam. The brand continues to grow, with the recent opening of Celest Zalmhaven in Rotterdam this January and the upcoming launch of Highline Warsaw set for summer 2025.
With a team of 350 employees and a presence in multiple global cities, Magnicity is setting a new standard for urban discovery—and Alexia Vettier is leading the way.
Read the full article on Challenges.fr to learn more about her journey and vision.