CEO Alexia Vettier talked to BFM TV about Magnicity’s extensive expertise in a highly specialized tourism industry. The company stands out by developing immersive experiences with a resolutely contemporary vision, far from stereotypical tourist attractions.
Magnicity further differentiates itself by working with local stakeholders every step of the way. In doing so, the company actively participate in the enhancement and promotion of the cities in which it operates.
Champrobert highlighted that urban destinations are becoming popular again, with 360 CHICAGO, Magnicity’s flagship American property breaking records every month, and Paris Montparnasse experiencing a strong rebound in activity thanks to domestic and European visitors.
With the new Berlin’s Odyssey virtual reality experience in Berlin, the newly renovated Euroscoop in Rotterdam, and the grand opening of CloudBar in Chicago, 2022 has been an eventful year for the Paris-based company.