Jean Marc Champrobert, Chief Commercial Officer for Magnicity, shared in an interview with India Outbound that 2022 was a successful year for the company, with revenues exceeding those of 2019 despite the absence of Asian tourists.
Magnicity launched its new commercial brand that brings together its four attractions under one global umbrella, and the company has been sourcing new sites to expand its portfolio in Asia, the Middle East, and Europe.
Champrobert highlighted that urban destinations are becoming popular again, with 360 CHICAGO, Magnicity’s flagship American property breaking records every month, and Paris Montparnasse experiencing a strong rebound in activity thanks to domestic and European visitors.
Magnicity expects both Europe and North America to continue their good trends in 2023, and the company is heavily counting on the recovery of Southeast Asian markets, such as India, South Korea, Japan, and China.
The Indian market experienced a slow recovery in 2022 due to several factors, such as the late easing of Covid-19 restrictions, changes in teams, and reduced air capacities.
However, Champrobert believes that India will become a priority market in Magnicity’s business development strategy from 2023, as the company plans to resume its sales investments in B2B and B2C.